Decathlon
Introduction
"Hey everyone! So, this project is part of a design challenge where the goal is to enhance the usability of an existing app, using Jakob Nielsen's 10 usability heuristics as our guide. I went with Decathlon for this challenge because, well, I'm a total fangirl of their physical stores. I mean, who isn't, right? So, naturally,
I wanted to bring that same awesome experience to their online platform.
So, stick with me on this journey to see how I approached this challenge and enhanced the usability of the Decathlon app."
"Hey everyone! So, this project is part of a design challenge where the goal is to enhance the usability of an existing app, using Jakob Nielsen's 10 usability heuristics as our guide. I went with Decathlon for this challenge because, well, I'm a total fangirl of their physical stores. I mean, who isn't, right? So, naturally,
I wanted to bring that same awesome experience to their online platform.
So, stick with me on this journey to see how I approached this challenge and enhanced the usability of the Decathlon app."
Decathlon
Overview
Decathlon
Overview
Decathlon is a global sports retailer that was founded in 1976 by Michel Leclercq in Lille, France. Since its inception, Decathlon has grown to become one of the world's largest sports retailers, with a presence in over 70 countries and more than 2,000 stores worldwide.
Decathlon is a global sports retailer that was founded in 1976 by Michel Leclercq in Lille, France. Since its inception, Decathlon has grown to become one of the world's largest sports retailers, with a presence in over 70 countries and more than 2,000 stores worldwide.
Evaluating Existing Flow
Evaluating Existing Flow
I’m using Jakob Nielsen’s 10 usability heuristics here to conduct a detailed evaluation. From this assessment, I’ve pinpointed three key usability issues that users encounter when trying to make purchases in the app. These issues make it more difficult for users to navigate smoothly. However, by addressing these specific issues, we can enhance the usability of the app and boost conversion rates and user retention.”
I’m using Jakob Nielsen’s 10 usability heuristics here to conduct a detailed evaluation. From this assessment, I’ve pinpointed three key usability issues that users encounter when trying to make purchases in the app. These issues make it more difficult for users to navigate smoothly. However, by addressing these specific issues, we can enhance the usability of the app and boost conversion rates and user retention.”
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Problem
Problem
If user forgot to pick the size,
Error message pop-up appeared but without proper actionable solution.
If user forgot to pick the size,
Error message pop-up appeared but without proper actionable solution.
Help Users Recognize, Diagnose, and Recover from Errors
Help Users Recognize, Diagnose, and Recover from Errors
Flexibility and Efficiency of Use
Flexibility and Efficiency of Use
Error message without proper actionable solution
These small disruptions might seem minor, but they can add up and ultimately deter users from completing their purchase.
Reduce Coversion rate
Don't have any options to change address in complete your purchase page
Don't have any options to change address in complete your purchase page
Flexibility and Efficiency of Use
don't have any options to change address in complete your payment page
Want to change address means user have to backtrack, click six times just to make that simple change.
No search and proper filtering option in orders & returns page.
No search and proper filtering option in orders & returns page.
Flexibility and Efficiency of Use
no search and proper filtering option.
scrolling through an endless list of past orders, trying to find that one elusive purchase. Time-consuming?Frustrating?
Solutions
Solutions
1.Size Selection
1.Size Selection
Implemented a size selection pop-up instead of displaying error messages when users forget to select size. it gives Clear and intuitive interface, reducing confusion and frustration.
Implemented a size selection pop-up instead of displaying error messages when users forget to select size. it gives Clear and intuitive interface, reducing confusion and frustration.
Benefits for Users
Benefits for Users
Seamless Experience: Select sizes without encountering frustrating error messages.
Convenience: Save time and effort.
Improved Clarity: Clear and intuitive interface reduces confusion and frustration.
Seamless Experience: Select sizes without encountering frustrating error messages.
Convenience: Save time and effort.
Improved Clarity: Clear and intuitive interface reduces confusion and frustration.
Benefits for Business
Benefits for Business
Increased Conversion Rates: Reduces friction in the buying journey, leading to higher conversion rates.
Enhanced User Satisfaction: Providing a hassle-free shopping experience improves overall satisfaction among users, encouraging repeat purchases.
Increased Conversion Rates: Reduces friction in the buying journey, leading to higher conversion rates.
Enhanced User Satisfaction: Providing a hassle-free shopping experience improves overall satisfaction among users, encouraging repeat purchases.
2.Address Change
2.Address Change
Added an option to change the address directly on the "Complete Your Payment" page instead of requiring users to navigate back through multiple screens.
Added an option to change the address directly on the "Complete Your Payment" page instead of requiring users to navigate back through multiple screens.
Benefits for Users
Benefits for Users
Convenience: Users can now change their address seamlessly without the need to navigate back through multiple screens, saving time and effort.
Improved Efficiency: Reducing the number of clicks required for address changes streamlines the checkout process, providing a more efficient user experience.
Enhanced Flexibility: The option to change the address directly on the payment page gives users greater flexibility and control over their purchase details.
Convenience: Users can now change their address seamlessly without the need to navigate back through multiple screens, saving time and effort.
Improved Efficiency: Reducing the number of clicks required for address changes streamlines the checkout process, providing a more efficient user experience.
Enhanced Flexibility: The option to change the address directly on the payment page gives users greater flexibility and control over their purchase details.
Benefits for Business
Benefits for Business
Increased Conversion Rates: Simplifying the address change process removes potential barriers to completing purchases, leading to higher conversion rates.
Reduced Abandonment: By offering a more user-friendly checkout experience, the likelihood of users abandoning their carts due to frustration is minimized.
Increased Conversion Rates: Simplifying the address change process removes potential barriers to completing purchases, leading to higher conversion rates.
Reduced Abandonment: By offering a more user-friendly checkout experience, the likelihood of users abandoning their carts due to frustration is minimized.
3.Search and Filter
3.Search and Filter
Implemented search and filtering functionality within the Orders & Return page to enable users to locate past orders more efficiently.
Implemented search and filtering functionality within the Orders & Return page to enable users to locate past orders more efficiently.
Benefits for Users
Benefits for Users
Enhanced User Experience: Users can quickly and easily locate past orders without having to manually scroll through a lengthy list, saving time and effort.
Improved Navigation: Search and filter options provide users with intuitive tools to navigate through their purchase history, reducing frustration and enhancing usability.
Enhanced User Experience: Users can quickly and easily locate past orders without having to manually scroll through a lengthy list, saving time and effort.
Improved Navigation: Search and filter options provide users with intuitive tools to navigate through their purchase history, reducing frustration and enhancing usability.
Benefits for Business
Benefits for Business
Higher User Engagement: Improved usability and navigation within the app encourage users to interact more frequently with the Orders & Return section, increasing user engagement.
Increased Conversion Rates: By facilitating easier access to past orders, users are more likely to re-engage with products they previously purchased, potentially leading to increased repeat purchases and higher conversion rates.
Higher User Engagement: Improved usability and navigation within the app encourage users to interact more frequently with the Orders & Return section, increasing user engagement.
Increased Conversion Rates: By facilitating easier access to past orders, users are more likely to re-engage with products they previously purchased, potentially leading to increased repeat purchases and higher conversion rates.
Usability Testing
Usability Testing
I conducted usability testing to assess the improvements made in the Redesign Screens of the app. Participants in the testing session were asked to evaluate these redesigned screens. Below are the key findings and insights gathered from the testing sessions.
01.Size Selection
- The majority of participants were able to select their desired size without encountering any difficulties.
-Feedback indicated that the clear instructions provided in the pop-up helped users understand the size selection process better.
02.Address Change
-Participants found the process of changing the address was much less time-consuming compared to the previous version.
03.Searching and Filtering
-They were able to locate past orders quickly and efficiently using the search and filtering features.
Overall, the usability testing results provide valuable insights into the effectiveness of redesign.
I conducted usability testing to assess the improvements made in the Redesign Screens of the app. Participants in the testing session were asked to evaluate these redesigned screens. Below are the key findings and insights gathered from the testing sessions.
01.Size Selection
- The majority of participants were able to select their desired size without encountering any difficulties.
-Feedback indicated that the clear instructions provided in the pop-up helped users understand the size selection process better.
02.Address Change
-Participants found the process of changing the address was much less time-consuming compared to the previous version.
03.Searching and Filtering
-They were able to locate past orders quickly and efficiently using the search and filtering features.
Overall, the usability testing results provide valuable insights into the effectiveness of redesign.
I conducted usability testing to assess the improvements made in the Redesign Screens of the app. Participants in the testing session were asked to evaluate these redesigned screens. Below are the key findings and insights gathered from the testing sessions.
01.Size Selection
- The majority of participants were able to select their desired size without encountering any difficulties.
-Feedback indicated that the clear instructions provided in the pop-up helped users understand the size selection process better.
02.Address Change
-Participants found the process of changing the address was much less time-consuming compared to the previous version.
03.Searching and Filtering
-They were able to locate past orders quickly and efficiently using the search and filtering features.
Overall, the usability testing results provide valuable insights into the effectiveness of redesign.
Conclusion
Conclusion
Conclusion
In conclusion, by applying Jakob Nielsen's usability heuristics, we identified and addressed key issues in the Decathlon app, enhancing its usability. We improved the size selection process, streamlined address changes, and implemented search and filtering options for orders and returns page. These enhancements not only improve user experience but also contribute to increased conversion rates and user retention.
In conclusion, by applying Jakob Nielsen's usability heuristics, we identified and addressed key issues in the Decathlon app, enhancing its usability. We improved the size selection process, streamlined address changes, and implemented search and filtering options for orders and returns page. These enhancements not only improve user experience but also contribute to increased conversion rates and user retention.
